Form-it
Melbourne-based Interior Designer Ria Hatzoglou is all about designing meaningful and timeless interiors that function and have purpose. When we were approached to create the identity for her new interior design workroom, Ria hadn’t realised the value of discovering her purpose. We took her through a brand discovery session and used the findings to create her brand DNA. We quickly learned her target audience was Architects, Consultants and Builders, so the brand had to visually appeal to this audience.
Using a typographic approach, we developed a minimal visual identity that reflects the idea of combining ‘traditional’ and ‘modern’ typefaces to highlight Ria’s love for ‘traditional’ and ‘modern’ interiors. Our approach for the site was to create a seamless experience that showcases Ria’s work, to simply inform what Form-it’s purpose is, and to document Ria’s inspiration for art, fashion, and culture through an inspirational mood board.
