Seco Sparkling
While working at Hard Edge, Seco required branding for a new range of premium soft drinks. Positioned as a sophisticated alternative, the brand needed to appeal to consumers looking for more from a non-alcoholic drink. With intriguing natural flavours and a refreshingly dry taste, Seco Sparkling is targeted at those who appreciate good food and drink, and are always looking to try new things. The new brand identity reflects the purity and minimalism of the product, with a name that can be interpreted as refreshingly dry and sophisticated in any language, with strong ‘foodie’ associations. With an initial launch in Australia, Seco Sparkling has a firm eye on international expansion.
